2012: Mid-America Trucking Show

Art Direction + Design

Art direction, design, and production of all marketing materials and advertising deliverables for a globally recognized trucking transportation tradeshow, Mid-America Trucking Show. This includes, but is not limited to, print design, direct mail, website/mobile design, email marketing, sales collateral, event signage, product design, video, radio, social media integration.

Results: The show grew in all measureable categories, and garnered non-stop media attention, which lasted for almost an entire month after the show closed.

You can visit www.truckingshow.com to see additional info about the event.

Logos & Marks

Art Direction + Illustration + Design

A logo is the singular visual statement that defines the look, feel and tone of a company's corporate or brand identity. An effective mark should communicate a real, relatable and instantly identifiable message about a brand, product or firm. Logos should always be simple, distinct, memorable, reducible, reproducible, appropriate, and above all, timeless.

Packaging & Labels

Art Direction + Illustration + Design

Packaging is an extension of the product within. It is the product's visible exterior at the point of sale – the place where buying decisions are made. To do its job effectively, it must be fresh, intelligent and engaging. I combine principles of art and commerce to create packaging that stands out, is strategically on target, and most importantly, gets noticed.

Web Design

Design + Development

A successful website is designed to integrate a strong visual brand association with the product or service while providing the user a pleasant intuitive experience.

Print Design

Art Direction + Design

Successful print design provides a tangile experience that speaks directly and enthusiastically to its intended audience.